1. Understanding and applying statistics.
2. The role of statistics in any phase of the design process.
3. Quantitative data to compliment the qualitative.
Designers use a multitude of media to present and evaluate their ideas towards clients, potential users and colleagues. The media varies from plain sketches to high fidelity prototypes. For challenge 2 we wanted to find out possible differences between the experiences of looking at a sketch versus a low fidelity prototype. This is interesting as it might provide leverage for designers to use certain media under certain conditions. For instance, prototyping is more expensive than sketching, so depending on the impact of a certain kind of media it might be better to use a sketch over a prototype and vice versa.