1. From qualitative to quantitative perspective.
2. Application of different methods for different purposes.
3. When to use what type of approach.
Costly signaling is the act of sharing resources as a way to show that the person has an abundance of resources or is capable of collecting more resources. This design experiment was conducted to frame costly signaling as the culprit for seemingly charitable acts. This study was conducted using the lab methodology and used a vending machine as a model for the interaction. Forty-five participants were evenly divided into three different groups with different levels of perceived exposure - Public, Anonymous and Control. The participants were asked to name their price for a Coke, if they chose to pay more the difference would go to charity, if they decided to pay less they got a Coke for a small price. The results suggested that participants exposed to a higher level of exposure will donate slightly more that anonymous participants, which is in agreement with our initial hypothesis and follows the theory of costly signaling.